Has guided companies through the maze of communications confusion to focus only on projects that will gain the best rate of return.
Is known for producing results within budget and on time, regardless of the deadline.
Is adept at developing and constructing programs with fresh ideas that assist companies to reach sales goals, secure and strength market position, introduce new products and create a ‘value added’ image.
As Senior Vice President of G+A Communications, a mid-sized, New York City public relations firm, he developed and wrote programs and news stories that described the use of Phillips Chemical’s plastics. He also handled crisis communications for major plant outages and rebuilding efforts.
Steve has also had the pleasure of working with Advanced Drainage Systems, ConocoPhillips, CPChem, ExxonMobil’s Santoprene brand products, Phillips Driscopipe, plus many others, large and small. Steve is at home promoting products that have ranged from engineering thermoplastics, a new light bulb and medical equipment to pipe used in drainage systems for major highways and airports and new types of food packaging.
His pursuit of the proper news story has seen him visit customers and plants in Mexico, Belgium, Germany and Switzerland, as well as throughout the United States. It’s typical for Steve to take a simple news item and turn it into a major feature article in a publication that is key to the client’s marketing program.
And by art directing the on-site photography, he’s been able to grab the brass ring…front cover product placement.
Media interviews during trade shows and press tours are among Steve’s specialties. One tour spanned three cities that brought editors together with his clients on an overnight journey in a private, deluxe railroad train.
He has also served as advertising and public relations manager for high technology and engineering companies and was the marketing manager for a division of Fairchild Camera and Instrument.
At Polar, manufacturer of highly-regarded heart rate monitors, he was responsible for the marketing and communications programs of the B2B division.
Steve is a member of Tau Kappa Epsilon (TKE) and serves on the Board of Advisors for his undergraduate chapter, Xi-Gamma, at the New York Institute of Technology.
Christine started her public relations career in 1988 by joining G+A Communications, a mid-sized, New York City-based public relations firm. She worked on programs for clients in the plastics, foods, aviation and fuels industries. Her expertise lies in creating, writing, editing and placing feature articles and news releases; speechwriting, and web-site, brochure and newsletter copywriting as well as trade show publicity and organization and execution of media tours, conferences and briefings. Her newsgathering, writing and editing skills are well respected by clients and the media.
Van Moorsel -- known as cvm -- has traveled extensively throughout the US, conducting news interviews in plastics molding plants, on airport tarmacs, and in the field. She has worked with high level corporations, associations and government groups, including:
Phillips Petroleum Company
Phillips Chemical Company
Phillips 66 Aviation
AOPA – Aircraft Owners and Pilot Association
National Starch Food Innovations
Domino’s Pizza
Provesta Foods
Yamasa USA
NBAA – National Business Aviation Association
She has the technical acumen required to discuss complex topics such as the manufacturing and distribution of aviation fuels; food processing technology; molding techniques; and environmental policies.
Her media work is extensive, encompassing a wide range of publications in varied industries. She has by-lined articles in Air Progress, Private Pilot and Plane and Pilot. News stories developed and written by van Moorsel have appeared in Plastics Technology, Modern Plastics, Packaging World, Airport Business, Aviation International News, FBO Magazine and Aviation Equipment Maintenance to name a few.
Van Moorsel has a B.A. from McGill University, and has been affiliated with SCA Communications since 2003.
Jon is a senior public relations professional specializing in hunting out article opportunities for clients and getting extra mileage from submitted pieces. His accomplishments have gained coverage for leading financial and professional services firms, retail/consumer products companies, and business-to-business corporations, especially in the plastics and chemicals industries.
Affiliated with SCA Communications since December 2003, Jon has decades of PR/marketing experience. He previously was a senior account director at prominent New York-based PR agencies – Hill & Knowlton, Gibbs & Soell, and Creamer Dickson Basford. Working directly with managing partners or senior management executives, he has led integrated PR and marketing campaigns for clients including:
Mutual savings bank – Ridgewood Savings Bank
Big Four accounting/financial consulting firm – Ernst & Young LLP
Major law firms – Kenyon & Kenyon LLP, Pillsbury Winthrop LLP, Goodkind Labaton Rudoff & Sucharow LLP
enLux Lighting
National trade association – The American Plastics Council
Fortune 500 companies – The Dow Chemical Company, Witco Corporation, and Phillips Petroleum Company
With an intimate knowledge of how to work with leading business/financial/retail editors and reporters, Jon has generated news coverage for clients in influential outlets such as The Wall Street Journal, The New York Times, The Los Angeles Times, The Chicago Tribune, USA Today, The Financial Times, Investor’s Business Daily, Crain’s New York Business, Internet Retailer, Women’s Wear Daily, DNR, The Associated Press, Dow Jones Newswire, ABCNews.com, MSNBC.com, The Today Show, NY1 News, National Public Radio, WCBS Radio and many others.
