What We've Done and How It Can Help You
Explaining An Offer That’s Too Good To Be True
Problem:
A newly formed resin purchasing consultancy had a unique selling proposition that was seen by the industry as being too good to be true. The firm's proposition was that it would find ways to reduce the cost of plastic resin and not charge a fee, but would share in the savings it gained for the client.
SCA Solution:
Educate the marketplace though a program of news articles that would appear in the
industry’s key publications.
Results:
Using our understanding of the marketplace, SCA created a program of:
General news stories positioned the firm as the authority and explained how the
company worked.
Case history articles that told how the consultancy’s customers benefited.
How Many PR People Does It Take To Screw In A $90 Light bulb?
Problem:
New, high tech, lightbulb was being brought to market. Lasting 15 years, using 50 percent less electricity, it was the first ‘drop-in’ LED replacement for incandescent bulbs. But it cost nearly $100.00.
SCA Solution:
Communicate to educate not only consumers, but industry as well.
Results:
SCA developed a two-pronged attack and constructed news stories and press kits for each effort. Newspapers, consumer magazines, websites, TV, radio and wire services throughout the United States picked up the news stories. Trade press, key to enlisting distributors, also featured the lightbulb in both new product sections and in articles.
We can do the same for you….
One Article – One Million Dollar Sale
Problem:
Client’s plant was shut down for more than a year. Now rebuilt, client needed to tell customer base it was now able to again supply product.
SCA Solution:
SCA worked with client to pinpoint newsworthy information, and constructed the program that would enable top executives to meet with key trade press editors.
Results:
Stories appeared in the publications read by the industry and end-users. One major manufacturer of women’s disposable razors read one feature that appeared in PLASTIC TECHNOLOGY and switched to our client’s material, resulting in a $1.35 million dollar sale.
We can do the same for you…
