Stephen C. Cooper, Managing Director
A skilled and creative marketing professional,
As Senior Vice President of G+A Communications, a mid-sized, New York City public relations firm, he developed and wrote programs and news stories that described the use of Phillips Chemical’s plastics. He also handled crisis communications for major plant outages and rebuilding efforts.
Steve has also had the pleasure of working with Advanced Drainage Systems, ConocoPhillips, CPChem, ExxonMobil’s Santoprene brand products, Phillips Driscopipe, plus many others, large and small. Steve is at home promoting products that have ranged from engineering thermoplastics, a new light bulb and medical equipment to pipe used in drainage systems for major highways and airports and new types of food packaging.
His pursuit of the proper news story has seen him visit customers and plants in Mexico, Belgium, Germany and Switzerland, as well as throughout the United States. It’s typical for Steve to take a simple news item and turn it into a major feature article in a publication that is key to the client’s marketing program.
And by art directing the on-site photography, he’s been able to grab the brass ring…front cover product placement.
Media interviews during trade shows and press tours are among Steve’s specialties. One tour spanned three cities that brought editors together with his clients on an overnight journey in a private, deluxe railroad train.
He has also served as advertising and public relations manager for high technology and engineering companies and was the marketing manager for a division of Fairchild Camera and Instrument.
At Polar, manufacturer of highly-regarded heart rate monitors, he was responsible for the marketing and communications programs of the B2B division.
Steve is a member of Tau Kappa Epsilon (TKE) and serves on the Board of Advisors for his undergraduate chapter, Xi-Gamma, at the New York Institute of Technology.
Jon Lieb, Associate
Jon is a senior public relations professional specializing in hunting out article opportunities for clients and getting extra mileage from submitted pieces. His accomplishments have gained coverage for leading financial and professional services firms, retail/consumer products companies, and business-to-business corporations, especially in the plastics and chemicals industries.
Affiliated with SCA Communications since December 2003, Jon has decades of PR/marketing experience. He previously was a senior account director at prominent New York-based PR agencies – Hill & Knowlton, Gibbs & Soell, and Creamer Dickson Basford. Working directly with managing partners or senior management executives, he has led integrated PR and marketing campaigns for clients including:
With an intimate knowledge of how to work with leading business/financial/retail editors and reporters, Jon has generated news coverage for clients in influential outlets such as The Wall Street Journal, The New York Times, The Los Angeles Times, The Chicago Tribune, USA Today, The Financial Times, Investor’s Business Daily, Crain’s New York Business, Internet Retailer, Women’s Wear Daily, DNR, The Associated Press, Dow Jones Newswire, ABCNews.com, MSNBC.com, The Today Show, NY1 News, National Public Radio, WCBS Radio and many others.